Leepakshi Chopra runs a Luxury PR advisory firm with a focus on Hotels, hospitality and travel. She has an experience of over 15 years in the luxury hotel scene in India and has been Director PR and Marketing Communications for The Imperial which was the highest ranked hotel in India during her tenure.She today assists some of the top hotels internationally and advises them on how to approach the Indian market. This blog is a reflection of the times we live in and how consumer reactions are essential for the success of any brand.