Lady Gaga - with Shah Rukh Khan - takes Delhi by storm
More on girlfriends, this time India’s Girlahead, Leepakshi Chopra, Founder and CEO of boutique luxury PR firm, Luxury India PR. She lives in Delhi, and she remains ecstatic about India’s luxury market:
‘It is evolving at an unprecedented rate. The powerful Confederation of Indian Industry (CII) and A.T. Kearney said on October 10th that growth over the past year is about 20 percent, which means it is now $5.8 billion.
Luxury products are up 29 per cent. Jewellery, electronics, cars and fine dining have grown beyond expectations, while clothing, accessories, wines and spirits have continued strong growth.
Angela Ahrendts speaks Burberry, in Delhi
‘Burberry is the edgy “young old label”, according to its London-based American CEO Angela Ahrendts. At The Economic Times’ luxury conference in Delhi last week she spoke about Burberry’s collaboration with the not-so-well-known Irish band ‘The Feeling’ for its single, Rosé, released last month.
Burberry’s Chief Creative Officer Christopher Bailey says music is a hugely important facet of the Burberry world. With the launch of its Burberry Body perfume he wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance. He has long admired The Feeling.
‘Also at the conference Michael Norsa, CEO Salvatore Ferragamo, admitted his company has been slow in expanding into India (like Armani, Ferragamo has a partnership with real estate major DLF but it has not led to any new openings).
Michele Norsa talks Ferragamo
‘This last month showed resurgent India, coming in the aftermath of the mis-managed Commonwealth Games where the country’s ability to deliver was questioned. The first-ever Formula 1 Airtel Grand Prix of India on October 30th, 2011, actually made India shine!
The 3.1-mile Buddh (‘calm’) International Circuit, designed by the great Hermann Tilke, is owned by Jaypee Group, a conglomerate headed by Sameer Gaur.
It is at Greater Noida, 18 miles from New Delhi. No-one, honestly, really gave the F1 a big chance in India. Jaypee group went in with commitment and dedication to pull off one of the best circuits in the world.
Sebastian Vettel triumphs in Noida
Sebastian Vettel – the 24 year old who has a clear shot at equalling Michael Schumacher’s record wins in a season – led the 60-lap race from the very start. He started from the pole, led every lap and also did the fastest lap, a trio of achievements which won him the inaugural Indian Grand Prix.
Afterwards the celebrity contingent partied the night away. Many were at actor Arjun Rampal’s Lap Buddh International Circuit after-party. Star Shah Rukh Khan was there, as was Lady Gaga.’
Leepakshi Chopra runs a Luxury PR advisory firm with a focus on luxury goods, hotels, hospitality and travel. She has an experience of over 15 years in the luxury hotel industry in India and has been Director PR and Marketing Communications for The Imperial which was the highest ranked hotel in India during her tenure.
She today assists some of the top luxury brands internationally and advises them on how to approach the Indian market. This blog is a reflection of the times we live in and how consumer reactions are essential for the success of any brand.
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