From Abhishek Bachchan giving IDEA to help the mother of newborn not
give up her career .....
To the TAAZA chai advert where the mother realizes she also as a child
had promised her mother, to be a writer..
Both adverts referring to the “kal” ki naari who had settled to sacrifice her career to be a homemaker!
Today in this changing scenario women are opting to different career
options, which give them time to balance their family life as well as do something for themselves…..not anymore.
Breaking of this saga of sad story today of the Mother India women are
opting for foreign
Postings……
Yes, this growing trend as agreed by Ajith Kumar, Senior Director global HR at UST
Global says these requests are on the rise. Women today want to relocate to
other destinations , there by meeting the family twice a year with obviously
good support systems in place .
This has its benefits says Bharti Mohan Vilkhoo who has been for the past year in Boston, working for a IT Consulting firm. She says today she is getting better offers as she has been able to prove that she can balance both.
Foreseeing this aspiration WOW ( Women of Wipro) managed to develop a
supporting program to voice and offer a 3 phase development package . Not only
focusing on the exposure to start with , it also offers you flexibility once married, to start the family and finally help her grow in her profession to become a leader.
So, this complete insurance policy will help you to live your dreams and guarantee you a lifetime employee!
Leepakshi Chopra runs a Luxury PR advisory firm with a focus on Hotels, hospitality and travel. She has an experience of over 15 years in the luxury hotel scene in India and has been Director PR and Marketing Communications for The Imperial which was the highest ranked hotel in India during her tenure
She today assists some of the top hotels internationally and advises them on how to approach the Indian market. This blog is a reflection of the times we live in and how consumer reactions are essential for the success of any brand.
